When the wind picks up, a regular round balloon or airship is driven to the ground (the "sail effect"), making the advertisement invisible. A Kite Balloon uses the wind to generate aerodynamic lift. The stronger the wind, the higher and more stable it is.

City dwellers are accustomed to ignoring eye-level advertising (billboards, storefronts). The brain automatically filters this visual noise. The sky is a "clear space" for human perception. The appearance of an object where it shouldn't be (a vertical banner reaching into the sky) triggers an unconditional orienting reflex. A person can't help but look at it.

Stationary outdoor advertising is often obscured by trees, parked trucks, or new buildings. A Kite Balloon elevates the banner to a height (usually 100–1,000 meters), which is above any standard urban development, trees, or temporary structures.

No one photographs a typical 3x6 meter billboard or posts it on Instagram. A flying structure of unusual shape with a long vertical flag is a source of amazement. People take pictures of it on their phones and share them on social media.

Hanging a banner on a Kite Balloon cable is safer than other methods for urban conditions. The Kite Balloon has a rigid structure (carbon fiber rod) and double safety nets. If the wind dies down, it descends smoothly (working like a balloon). In strong winds, it works like a kite.